5 Ways to Ensure That You Accomplish Your Goals in 2022
After shaking off the holiday parties, putting away the champagne glasses and coasting through January, it’s time to get back to work and face 2022 with your head held high. Fresh starts aren’t just for you, they’re important for your business too.
Now that a lot of businesses are considering or have already started implementing a hybrid working style, it’s more important than ever to keep the team aligned. They all have to be on the same page and aiming for the same thing. In order to do this, they need to be working towards a goal.
That’s where you come in as a business owner: You set the goals and the tone for how you go about achieving them.
Tristan Wright, founder of Evolve to Grow, is a business coach who specialises in guiding small business owners to systematise their processes in order to free up their time to work on the core fundamentals of their business. As someone who was a business owner himself in the past, he knows all about reaching and failing to reach his goals.
“As long as you’re progressing and moving forward, you’re a better person than you were yesterday. Accept that sometimes you may not hit your goals but it’s better to be moving forward than staying stagnant,” said Tristan.
You have to be able to set goals that help propel you towards success. However, that could be anything—more clients, more leads or more profit. What you need to do is think about what would help your business thrive in concrete ways and that they’re attainable.
What are attainable goals?
Goals can sometimes be out of reach and completely unrealistic—the ridiculous ones are easy to separate from the sensible ones. But there’s a threshold where they meet in the middle and it’s difficult to pick apart what you can actually achieve and what’s still not quite on the horizon for you or your business.
“Don’t set dreams, set something that’s actually attainable,” said Tristan. However, it can be hard to determine what “attainable” is most of the time. “An unattainable goal is boosting to $100,000 in the next month if your monthly revenue is only at $20,000. If you set that type of goal, you will set yourself up for failure.”
Instead of a grand, monumental goal that you can’t segment or break down and create an actionable strategy towards, you need to set achievable, short-term goals. A long-term goal should be broken down into more manageable chunks so that you can track your progress and celebrate small successes as you move forward.
Why is it important to share your goals with your staff?
Sharing your goals and the reasons you set them with your staff is one of the most important things you need to do as a business leader—and it has to be at the very onset of their onboarding process. Without explaining your vision and the part they part in it, your staff will be working aimlessly and without any real motivation.
“They need to understand why you’ve got those goals. There’s no point in sharing if they don’t understand why these are your goals and why it’s a benefit to them to achieve those goals. You’ll just freak them out if you don’t explain to them why those goals are there,” said Tristan.
With an end result and the reasoning behind it in mind, your staff can find better ways to expedite processes, strategise or even find quicker workarounds that you might not have thought of. If there’s no reasoning as to why you want to suddenly change marketing plans or want to dip your toes into another industry, your staff will not only be confused, but they will also be disengaged.
“Don’t just put a goal in place and say ‘staff, you need to hit this.’ That’s an example of bad leadership. Poor leadership means your business fails,” said Tristan.
5 tips to accomplishing your goals in 2022
Aside from segmenting your goals into more manageable chunks, you can consider these five to help you accomplish what you set out to achieve for your business in 2022.
1. Set measurable KPIs you can track during quarterly meetings
Key performance indicators help you better figure out how to break down and organise how you’re going to approach your goal. Not only do they help you determine which direction you’re going, they also give you an insight into what’s working and what isn’t when it comes to your business and trying to achieve something specific.
Having quarterly meetings with your staff is important in order to verify if they’re on the right path and how you can adjust their approach and/or pace altogether in order to gear their productivity towards accomplishing your goals.
2. Don’t follow someone else’s goals
This may seem like a given, but a lot of people tend to feel pressure to design their goals after someone else’s to feel validated. If it’s something you don’t want for yourself or it’s not exactly what you are aiming for, don’t set it for yourself, however tangentially it helps you accomplish something. Find what works for you, what you want to aim for, and push yourself and your staff in that direction.
“Don’t set your goals based on what others are doing. Set your goals based on what you want to do and where you want to be,” said Tristan.
Your goals should be actionable and what you want to accomplish, not what other business leaders are aiming for. Don’t feel like you need to fall in line with these business goals that you see other business owners flaunting on social media. In fact, if your goals are different, they could even set you and your business apart in the best way.
3. Be specific with your goals
“We can’t just say ‘we want more leads’ or ‘we want more money,’ it has to be specific. By being specific we can have the correct metrics and the correct targets and timing for those metrics,” said Tristan.
Vague goals aren’t helpful to anyone. If you set a goal that isn’t grounded in any particular metrics or numbers, you’re only setting yourself up for disappointment. You need to make sure that there are precise things you want to achieve.
Instead of saying “I want more money,” aim for something more along the lines of “I want to increase my monthly revenue by 10%.” Not only does this give you a clearer picture in terms of what it means to achieve what you’re setting, it also helps you figure out what steps you need to take to get that extra 10%.
4. Let your team know how they can benefit from helping you achieve your goals
By motivating your team with incentives or gamifying the process, you can inspire them to be more productive and expedite the process of reaching your goals. When your team is aware of what your goals are and why you want to reach them, they’ll be more invested. Even more so when there’s something in it for them.
“Your team needs to know how they can benefit from those goals too. For instance, it could be something as simple as working on more enjoyable projects. It could be that, if they hit this goal, they’ll hit their target and unlock a bonus or potential for promotion. Different things motivate different people so you need to understand what the motivator is for that person so we can actually motivate them to keep that target,” said Tristan.
You need to understand their motivation and, from there, negotiate rewards with your staff to give them the boost they need to help you.
This kind of motivation can help staff do their part and stay on the same wavelength, even if you and your team are working with a hybrid work model. Despite the physical distance, you can motivate and incentivize your team so that you can keep them on their toes.
5. Reassure your team around failure
Your business goals might sometimes put your staff under immense pressure and make them feel like they might not be able to measure up. This heightens their fear of failure, especially since they know how much it means to you. If they feel a lot of pressure around failing, you need to make sure you address that and reassure them.
“At the end of the day, if the staff member feels like they’ve failed the team, the leader’s not doing a good job. The leader should have identified why the staff member was struggling before they failed. It’s not the staff member who fails, it’s the leader not being a good leader.” said Tristan.
Everyone on the team needs to learn to embrace failure as part of the process and not see it as the end. Failure isn’t the closing of the book, it’s just another chapter (that sometimes not everyone has written for them). It can be a good way to learn what not to do instead, and that’s still valuable to you and your business.
When you set your goals, you need to anticipate the challenges that come with them. Moving towards accomplishing your goals is never going to be easy or smooth-sailing, but it’s definitely worth the journey once you’ve looked back on everything you’ve accomplished. We all want 2022 to be a good year, and as long as you know how to keep your goals specific and attainable it will be.
In order to best achieve your goals, you need to act on a strategy that you and your team have devised together so you can work hand-in-hand towards accomplishing each one. A good way to keep your team on the same page is making sure they have all their needs met, are comfortable with their work environment and pace and can contribute to your goals despite any flexible work arrangement. A coworking space is perfect for this collaborative venture because of the facilities it has and culture it propagates. If you want to learn more about how a collaborative environment positively contributes to achieving goals, book a tour of our facilities.