Upskill Hour Presents: Instagram & Facebook Advertising 101
May 6 @ 1:00 pm - 2:00 pmFree
Facebook and Instagram advertising can be one of the most effective, and least understood marketing channels. Executed correctly and you can have an amazing ROI on your hands; incorrectly and it can be a confusing, money-sucking wormhole. Victoria steps you through the basics you need to know before delving into the world of campaigns and pixels, creative and copywriting. Who are your target audience? What do they want to hear about? Video or static image? Brand awareness or conversion objectives? This practical masterclass will leave you with the knowledge to either implement a campaign yourself, or with an understanding of the questions to ask the person or agency implementing them on your behalf.
About WLKR Digital
When it comes to digital, everyone is talking the talk. When the volume of raucous agency promises became deafening, Victoria decided to WLKR the walk whilst still at uni, completing her commerce degree. She’s been in the game for over 8 years and offers a gamut of digital services, demonstrating skill as much as promising it. WLKR aims to bridge the gap between established and start up businesses and the access they have to good digital marketing. Education has become a big part of what she does and as such, Victoria has run many masterclasses for business owners and is involved in the Monash University Mentoring Program, helping young marketers find their feet.