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Events

The Zeigarnik Effect: Marketing Psychology That Converts

“The Zeigarnik Effect is based on the idea that it is human nature to finish what we start and, if we don’t finish something, we experience dissonance, resulting in an uncomfortable feeling.

Ned Nikolic is the Founder of Viscore and a leading voice for lead generation and conversion strategies. Ned will show you how  to tap into this natural human tendency to your advantage by creating multi-step lead generating forms that users will want to complete. “

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Adding Value with Mark Carter

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