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Upskill Hour Presents: How to Target Your Audience at Every Stage of Awareness (Using Copywriting)

July 15 @ 1:00 pm - 2:00 pm


About the presenter:
Luke Buesnel is Content Director of Story League. As a journalist, he saw how great stories compel people to act and believes it’s central to creating content that builds your audience and converts them into loyal customers. Luke founded Story League with a mission: to enable businesses to drive sales through copywriting, podcasts, and videos.


What will be covered?

As a business owner, most people who discover you online (or in-person) are not ready to convert into customers right away.

It takes them time to build trust in you, understand your value, believe in your solutions, and want to work with you.

This process is called the 5 Stages of Awareness which are:

  • Unaware
  • Problem aware
  • Solution aware
  • Product aware
  • Most aware

The quickest way to take your ideal prospect from unaware to loyal customer is by pitching different copywriting pieces to them.

This presentation will show you how to write the seven styles of copywriting that address each stage.


July 15
1:00 pm - 2:00 pm


Waterman Chadstone
Level 2 UL40/1341 Dandenong Road
Chadstone, Victoria 3148
+ Google Map
(03) 8782 3777
View Venue Website


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